Certified Local Loyalty

Creating A Movement

THE BRIEF

EMPOWERING LOCAL LOYALTY

With global businesses cannibalising the Australian retail industry how can local retailers ensure the diversity of their businesses remain integral to the high street and their communities?


With global businesses cannibalising the Australian retail industry how can local retailers ensure the diversity of their businesses remain integral to the high street and their communities?


“We were tired of seeing local retailers pushed out of the market. The retail diversity they provide, that gives our communities their sense of place, was being lost”


The Insight

STRENGTH IN NUMBERS

People value local retail for its uniqueness and diversity but find it difficult to justify shopping niche when cheap and convenient can be found within the one store. Alone, local retailers could do little to change this customer mindset; however in alliance with one another and the community they could.

Tapping into peoples pride for their locality we decided to create a call to arms that rallied people to buy more from local retails stores


The Experience

OPEN LOYALTY

Simple and convenient to use the Certified Locals open loyalty platform enables customers to redeem and accrue rewards and points wherever, whenever they shop in certified local stores.

Built for mobile and tablet devices the app encourages active engagement between retailers, customers and their community and is supported by responsive website design.


Features

  • Unique Customer and Business Sign Up
  • Facebook Graph Integration
  • Admin Section for retailer to upload weekly specials
  • Geo-targeting for local business offers
  • Voucher Generation and redemption
  • Push notifications