Getting Wild About Whales

Australia’s first ever whale-watching app

THE BRIEF

NSW National Parks and Wildlife Service

How can people’s whale watching experience be better than it already is? We are always looking for new ways to innovate our functionalities so everyone can engage in the new and improved techniques of advanced whale watching.



“Everyone is busy engaging with their phones and computers so we thought of creating an app that gives people the opportunity to connect with the wildlife and nature, and eventually bringing them closer to whale-watching.”


The Insight

Let’s deliver utility

Whale watching is a favourite pastime for all the nature lovers down here in the New South Wales, due to the heavy migration of the Antarctic whales during that time of the year. Looking up sightings and spots can be very tedious but it’s time to sit back and have all the information ready at your fingertips.


The Experience

Utility first

This specially designed tool displays whales sightings, information about different whales species, take photos and share them. The convenience of the app is available in mobile or tablet users and will allow them to navigate and learn about everything one needs to know about whale watching.

Features

  • Check the map and see the best spots for whale watching within NSW national parks
  • Ability to easily navigate and learn about different whale species
  • Read tips on how to spot them
  • Enjoy spectacular images of whales in the social gallery, and add your own using #whaleon
  • Share your sightings and photos with our whale watching community